Environmental Management Control Systems

Question: Discuss about the Environmental Management Control Systems. Answer: Introduction: Every business organization is different and the decision making process and organizational structure is also different (Shepherd Rudd, 2014). Evaluation of decision making process of any organization is not possible without observing the context of the organization. Contextual variables play a crucial role in organizational decision making process (Armstrong Taylor, 2014). Contextual factors encompass the strategies of the organization, organizational culture, policies, environment and risk factors and so on. Optus is second leading Telecommunication Company of Australia. It was founded in 1981.Headquarter of Optus is situated in Sydney, New South Wales (Optus, 2017). It is known for its fixed telephony service, mobile telephone service, internet services, pay television service, data transmission service, strong network service. Optus is renowned for its efficient and powerful service (Palacios-Marqus at a., 2015). The following article discusses about the contextual factors of O ptus and how these factors are affecting the decision making process of Optus managements. Optus is considered as the second largest telecommunication company of Australia. It provides strong mobile and cable network service to its customer. Optus management is well-known for their unique services (Elbanna, Child Dayan, 2013). Although the rise of two tire service providers has given the organization a tough competition, but Optus has set an example in the telecommunication industry of Australia. The success story of Optus reflects the strong organizational structure. According to Allen Lew CEO of Optus, they believe in hard work and innovation (Eitle, DAlessio Stolzenberg, 2014). Optus always maintain a strong relation with their employees and maintain a healthy atmosphere within the organization to boost the employees to participate in establishing a better future for the organization. In this competitive era, it is not easy to survive in the race and beat the rivals. Every organization requires a powerful and efficient leader who can show them the right path. Being on e of a major brand in the telecommunication industry of Australia, Optus possess a large work force and it has strong team of leaders to guide the organization towards the right direction. The leaders are committed towards the organization and they lead the organization to achieve the organizational goal. The leaders of Optus make sure that every employee is aware of organizational objective and structure. Leaders of Optus often play the role of friend, philosopher and guide for their employees. They guide them towards the right direction. The primary objective of Optus is to provide quality service to their consumers. The management of Optus is determined to bring revolution in telecommunication industry. They believe in innovation and singularity. In order to be unique, Optus provide their consumers a mix of frequency division duplex (FDD) and time division duplex (TDD) (Kolling, Wittmann Rushworth, 2014). Optus has a strong organizational structure which helps the management to achieve their organizational objective smoothly. Optus always maintain strong governance within the organization. The management of Optus is responsible for maintaining the organizational culture. Healthy relation with the employees, peaceful work environment, strong and efficient leadership, following a strategy to communicate with the employees are the part of their rich organizational culture. Innovation and unity is the major strengths of Optus. Telecommunication companies of Australia are giving tough competition to each other. Two biggest competitors Optus are Telstra and Vodafone. Every organization is embracing new technologies and strategies to defeat their competitors. They have concentrated on increasing demand of their consumers. They are trying hard to match the expectation level of their consumers. All most all the companies are providing 3G and 4G service and managements of all the telecommunication company claim to cover the ninety nine percent geographic area (Van Iddekinge et al., 2016). In recent time, tow tire service providers are giving tough competition to all the leading telecommunication brand of Australia. It is considered as one of the major challenge for the leading organizations to survive in the world of telecommunication. It has become very tough to beat the two tire service providers in the competition. Modification in the service charges is not possible. It may put a negative impact on the consum ers. Optus must enhance their internal qualities like efficiency, innovation to draw the attention of their consumers and survive in the competition. In spite of being leading telecommunication industry, there are many risks that Optus often faces. Some of them are as follows: In this modern era, technologies are evolving every now and then. This is one of the biggest risks for Optus. The management must be concerned of all the new technologies. They need to realize the importance of embracing new technologies. Telstra and Vodafone are the two major competitors of Optus always give tough challenge to Optus (Pondeville, Swaen De Rong, 2013). These service providers are using all the new techniques to enhance their productivity and increase the market demand for their services. The consecutive growth of these two competitors and rise of two tire service providers is considered as one of the biggest risk for Optus. The business network of Optus is restricted to urban areas only. Due to the lack of proper infrastructure Optus management is unable to reach to their buyers of rural areas. This is one of the major risks for Optus. Another biggest risk is environment. Being a leading telecommunication industry, Optus often faces various environmental challenges. People always blame telecommunication companies for the rapid growth of global warming and acid rain. It can be harmful for the organization (Kuipers et al., 2014). Optus is well known for its fixed telephony services, mobile telephony services, cable television network, internet service, leased line and data transmission. Optus offers a wide range of products and services to its consumers. It has set a unique example by providing a mix of frequency division duplex and time division duplex. Optus provides fixed telephony service to the residential as well as commercial plots. Optus is well known as strong network service provider. Optus has covered Sydney, Melbourne and Brisbane by its cable television network. Optus provides both 3G and 4G network to their consumers. The efficient and effective service has made Optus the second largest telecommunication network. Optus provides its retail services by phone, internet and retail shops like Optus World, network communications, Telechoice and so on (Sharma, Mithas Kankanhalli, 2014). Optus preserves a strong infrastructure that helps the management of Optus to perform all the business activities pr operly. Optus possesses their own network infrastructure to give network service to their consumers. Optus plays dual role in providing network service. Optus acts as a direct service provider as well as wholesaler. Optus is considered as the largest satellite wholesaler of Australia. Optus has taken some remarkable steps in to serve the society. Optus is known for its sustainability practices. Optus provide several supports to the community. As a responsible citizen, Optus avoid all kind of unethical practices. They always pay attention to cyber safety issue. They have implemented various strategies to help their consumers to stay safe from any kind of cyber crime. The contextual factors of an organization play a crucial role in decision making (Turner, 2014). Organizational structure of Optus, especially committed leaders influence the growth of the organization. The development of any organization is highly dependent on creating strategy and implementing those strategies within the organization. Leaders of Optus assure that every employee must participate in the growth of the organization and give their best performance to achieve the desired target of the organization. Leaders often communicate with their team members about the change management process and new strategies. They give their employees a strong platform to share their opinion over an issue. Such practices often produce creative ideas for the betterment of the organization and help employees to accept the change easily (Kaplan et al., 2013). Group discussion helps the management of Optus to take efficient and effective decisions and makes easier for the leaders to implement new s trategies. Communication is considered as one of the most efficient tool in modern business world to maintain healthy atmosphere within the organization. Almost all the leading organization follows the method of communication to build a strong relationship with their employees. Such practices of Optus help them to retain employees for long period as it makes the employee feel as an important part of the organization and increases their loyalty towards the organization. Optus always embraces the new and innovative techniques. It helps them to beat their rivals. The adoption of new technologies enhances the productivity of the organization and matches the expectation level of their consumers. Well maintained organizational structure and corporate social responsibility (CSR) initiatives helps the organization to gain reputation in the society and it promotes their brand name among the consumers of network services (Perlaviciute Steg, 2014). As per the pervious discussion, it can be concluded that Optus, being a leading telecommunication strategy possess some unique quality that helps the organization to achieve the organizational target and maintain the bright organizational image among the consumers, such as- active communication with the employees, effective team leaders and determination to achieve the organizational goal, adoption of new and unique technologies to fight against rivals. Optus possess a strong organizational structure and governance within the organization that helps the employees and leaders to avoid any kind unethical practices. Contextual factors of Optus have a great influence in decision making and implementing new strategies. 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